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This web site has the following on the homepage, "The Great Frame Up Kildeer." We noticed that the web site also said " What We Do At The Great Frame Up." It also said " Why Choose The Great Frame Up? Save 40 on custom frames. Discount applies to frame moulding only when you frame your picture. Please see store for details. Did you know that The Great Frame Up is a locally owned and operated small business by people right from within your hometown? You can frame anything if y." The header had picture frames as the highest ranking optimized keyword. It is followed by custom framing, art, and custom picture frames which isn't as ranked as highly as picture frames. The next words kildeer.thegreatframeup.com uses is picture framing supplies. do-it-yourself picture framing was included and might not be seen by search parsers.